As with many significant undertakings, undergoing a Customer Relationship Management CRM review (even simply considering its implementation) requires learners to analyse technical and complicated systems. This course sorts through a myriad of information and brings you the basics needed to make a decision about the need for a CRM process, its benefits, and how to coordinate the base requirements for a CRM undertaking based on your organisational needs.
OVERVIEW
REQUIREMENTS
- Persons who have an interest in Customer Service Management and may wish to pursue it as a career.
- Persons who in employment in customer service positions who want to improve their professional skills.
CONTENT
INDICATIVE CONTENT
- Understanding what CRM is and who it serves
- Develop an understanding of the terms and benefits of CRM for a company’s bottom line.
- Be able to analyse the different components of a CRM plan and the requirement driven product selection Develop an understanding of how CRM creates value for organizations and customers
- Considerations in tool selection e.g. Homegrown VS. the application service provider, strategies for customer retention, building the future
- The development team – consider developmental roles that have the greatest impact on CRM
- Evaluating and reviewing your CRM program
- Develop a checklist for readiness and success in CRM
CERTIFICATION
Personalised Certificate of Completion
ASSESSMENT
- Online assessment
METHOD OF DELIVERY/DURATION
- Online and Customised for Organisations
COST
€95.00
Contact the office for integration into accreditation
PROGRESSION
This course will allow participants to improve interactions in both professional and personal situations. It focuses on building confidence and competence in communications in both a personal and professional setting. Participants have gone on to complete many of the administrative accredited courses at QQI Level 5 including Business Administration, Front-line office skills and Reception Skills. Contact our coaching department for help with an individual progression plan.