As with many significant undertakings, undergoing a Customer Relationship Management CRM review (even simply considering its implementation) requires learners to analyse technical and complicated systems. This course sorts through a myriad of information and brings you the basics needed to make a decision about the need for a CRM process, its benefits, and how to coordinate the base requirements for a CRM undertaking based on your organisational needs.
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OVERVIEW
REQUIREMENTS
- Persons who have an interest in Customer Service Management and may wish to pursue it as a career.
- Persons who in employment in customer service positions who want to improve their professional skills.
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CONTENT
INDICATIVE CONTENT
- Understanding what CRM is and who it serves
- Develop an understanding of the terms and benefits of CRM for a company’s bottom line.
- Be able to analyse the different components of a CRM plan and the requirement driven product selection Develop an understanding of how CRM creates value for organizations and customers
- Considerations in tool selection e.g. Homegrown VS. the application service provider, strategies for customer retention, building the future
- The development team – consider developmental roles that have the greatest impact on CRM
- Evaluating and reviewing your CRM program
- Develop a checklist for readiness and success in CRM
CERTIFICATION
Personalised Certificate of Completion
ASSESSMENT
- Online assessment
METHOD OF DELIVERY/DURATION
- Online and Customised for Organisations
COST
€95.00
Contact the office for integration into accreditation
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PROGRESSION
This course will allow participants to improve interactions in both professional and personal situations. It focuses on building confidence and competence in communications in both a personal and professional setting. Participants have gone on to complete many of the administrative accredited courses at QQI Level 5 including Business Administration, Front-line office skills and Reception Skills. Contact our coaching department for help with an individual progression plan.