Public Relations 5N1405

The 5N1405 Public Relations QQI Minor award aims to provide a learner with the relevant knowledge, skills and capacity to work in the PR area by introducing learners to the discipline and creating an awareness of the importance of public relations in today’s business environment for organisations in the public, private and social economy sectors. This will allow the learner to complete a PR campaign and in the administration requirements of a number of different types of organisation and to allow the learner to work effectively under supervision in a number of administrative processes. Topics include:

• Explore the Public Relations Profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society
• Analyse the specific role of Public Relations and its relationship with other communications professions including marketing advertising, sales promotion and journalism
• Examine the Public Relations environments of inhouse departments and consultancy and the commonalities and differences in services offered
• Analyse the key criteria for developing and managing Public Relations proposals and campaigns, to include, situation analysis, identification of key publics and objectives, selecting relevant activities, evaluating outtake/outcomes and appreciation of costs
• Examine Public Relations Practice to include – media relations, sponsorship, managing events, corporate communications, internal communications, crisis management and public affairs
• Employ communication skills in carrying out public relations functions and roles
• Analyse media styles and formats, adapting writing skills to various media outlets
• Compose appropriate media and Public Relations material
• Apply Public Relations methods and techniques to specific sectors and situations
• Examine new media and emerging communication channels.