The 6N4207 Strategic Management minor award at level 6 covers the principles and concepts of strategic management within a large or small enterprise. The core objective is to support the learner to understand the importance of taking a tactical approach to develop a long-term vision and mission for their organisation. This needs to be done based on understanding what the organisations vision is for the future and undertaking sound marketing research based on this analogy. The results of this process is to support the long term goals, understand sustainability and the decisions that need to be taken for their organisations to ensure viability. Understanding how to undertake a strategic management process will help business owner/manager/learner to support the organisation through this changing period and implementing structures that will support the process and prepare for future success. Learners will be able to:
- Examine key strategic management theory and concepts
- Critically evaluate the role and value of strategic planning and management to an organisation
- Research approaches to and process of strategic planning, strategy formulation and implementation within a range of organisation contexts
- Identify strategic control systems and processes used to monitor the implementation of strategy
- Evaluate the relationship between organisation and structure and the key aspects of the ‘structure-follows-strategy’ debate
- Differentiate between business level and functional level strategy
- Examine the key terminology associated with strategic management planning
- Conduct strategic analysis of markets and resources
- Formulate strategy for a specific organisation or scenario to include identification of planning and control processes
- Appraise strategy implementation and monitoring within a specific organisation context.
There are no reviews yet.