The Digital Marketing (5N1364) QQI Level 5 minor award aims to support learners to develop the necessary skills, knowledge and competencies needed to operate, manage and execute digital marketing strategies including a digital marketing campaign effectively in a personal, social or business capacity within a range of digital marketing contexts using a variety of etools. Content includes;
- Outline the unique characteristics of the web as a marketing medium
- Differentiate digital marketing from traditional marketing practice
- Identify digital marketing strategies and explain their integration with traditional marketing
- Outline the stages of analysis, development, implementation and control of digital marketing campaigns
- Identify e-tools to include social media marketing, blogs, rich media, email marketing, search engine 2 optimization, online advertising and their application to digital marketing campaigns
- Outline strengths and weaknesses across a range of e-tools
- Develop customised digital marketing campaigns to include the use of e-tools
- Evaluate the effectiveness of campaigns using analytical e-tools
- Plan a digital marketing campaign from inception to completion
- Choose appropriate e-tools to implement a digital marketing strategy
- Monitor digital marketing campaigns and use e-tools to include web analytics, social media monitoring and social bookmarking, to measure their effectiveness
- Demonstrate a range of client management relationship skills to establish and maintain the business-to-business process.
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